The Finnish Medical Journal

The Finnish Medical Journal is a publication published by The Finnish Medical Association and it focuses on medicine, clinical medicine, and health policy. The journal is distributed as a membership benefit to all doctors and medical students. The circulation of the journal is approximately 31 500 pieces.

THE PURPOSE OF THE JOURNAL


The journal supports the professional expertise and collegiality of the doctor. The content focuses on journalism and verified information. Most of the writers are doctors, so The Finnish Medical Journal is always current and close to the doctors’ everyday life. The medical editorial team is responsible for the medical quality of the journal. The team consists of the medical editor in chief with a team of 10 people. They have a meeting each month. Scientific articles are peer-reviewed. The journal includes the website laakarilehti.fi and the potilaanlaakarilehti.fi which is aimed at a large audience.

THE MOST READ MEDICAL PROFESSIONAL JOURNAL

The Finnish Medical Journal is professionally, for the doctors, the most important medical journal in Finland. The journal is published by The Finnish Medical Association – Finlands Läkarförbund r.y., which is a trade union for doctors. More than 90% of doctors living in Finland are members of the Association. The journal is distributed as a membership benefit to all doctors and medical students. In addition to doctors and medical students, the journal readers include staff from pharmacies and healthcare companies, as well as other healthcare and pharmaceutical professionals. The journal is also ordered to the healthcare administration and libraries.

Lääkärilehti.fi

The Finnish Medical Journal’s website provides the perfect environment for your campaigns when you want to reach the finnish physicians. Both OTC (Non-Prescription Drugs and Prescription Drugs) advertising can be advertised on the website. We use Fimnet authentication to ensure that ads are targeted only to the healthcare professionals.

STATISTICS:

• Monthly reach + 16 000 physicians

• Monthly pageviews +120 000

• Reach across different devices Mobile: 52% / Desktop: 38% / Tablet: 10%

The Finnish Medical Journal Newsletters

The widely read newsletters of The Finnish Medical Journal are published three times a week. Newsletters bring together the most interesting and important news and comments of the last couple of days.

STATISTICS:

Newsletters are extremely popular and reach around 27 000 doctors.

The opening rate for the newsletter is 50%.

The Patient’s Medical Journal

The Patient’s Medical Journal is a journal gathered from The Finnish Medical Journal, it’s an open webpage and the content is freely readable. The purpose of the journal is to disseminate reliable health information to the general public. Readers will be provided with news feeds about science and health, science articles, and science-based information about health, illness, and healthcare topics. Opinion pieces are also published on the site. The Patient’s Medical Journal relies its materials on the most recent research information about the medicine.

STATISTICS:

• Pageviews/month approx. 220 000

• Different visitors/week approx. 40 000

• Facebook followers over 30 000

FIMNET - Finnish Medical Network

Fimnet.fi is a social media community for healthcare professionals, that supports digital collegiality. The site brings together members of The Finnish Medical Association, The Finnish Dental Association, The Finnish Veterinary Association, The Association of Finnish Pharmacies, The Finnish Pharmacists Association and The Finnish Pharmacists’ Society. The site offers the opportunity for banner advertising to a targeted group of medical specialists.

STATISTICS:

• Users approx. 36 000

• Pageviews approx. 356 000 / month

Direct e-mail

Approach Finnish doctors through e-mail

Direct e-mail reaches the entire medical community or the smaller target group. We deliver your message to the target group of your choice. Message can be targeted by both healthcare district and doctor’s specialization. With the newsletter, you can reach doctors for either recruitment or marketing purposes.

You can design and plan the content yourself for example with Mailchimp. If necessary, we will assist with the implementation of the newsletter. The content can be for example a recruitment announcement, a new product launch, an invitation, a research survey or a training event.

After sending the newsletter you can read a report from the online service.

The Finnish Medicine Compass

With the Finnish Medicine Compass, you can communicate important medicine information to doctors online. The service is provided in cooperation with The Pharmaceutical Information Centre.

The Finnish Medicine Compass utilizes The Finnish Medical Association’s membership register. Up-to-date and high-quality address book reaches almost 95% of doctors living in Finland.

Through the Finnish Medicine Compass information channel, you can inform about:

• availability

• medicines that are being replaced

• changes in the summary of product characteristics

• about ending of sales

• emergency warning/bulletin

• new products

• research results

• In the case of Pharmacovigilance Bulletin contact The Pharmaceutical Information Centre

• Communicate cost-effectively and easily with The Finnish Medicine Compass information channel!

WHERE AND TO WHOM ARE THE RELEASES VISIBLE?

The releases are shown on the Fimnet front page news feed for doctors, veterinarians, dentists, pharmacists, as well as private member pharmacies of the Association of Finnish Pharmacies. After the reform, the releases will be visible to doctors on the front page of laakarilehti.fi.

In addition, you can send a newsletter in a targeted manner via e-mail and letter. This ensures that the information is personally communicated to your target group.

ATTENTION.

The Finnish Medicine Compass is not a marketing channel but a communication channel for important medical information. Marketing bans are not taken into account when picking addresses.

QUESTIONS?

In case you have any questions about The Finnish Medicine Compass or the newsletters, please contact us. We are happy to answer your questions and help you get started with the service.